The post-pandemic world needs innovation. Technology has played a vital role to keep things going even after the global lockdown. Courtesy-Virtual Conference Platform to the rescue. Right from engaging with clients to networking and converting prospective clients everything has been done by a virtual medium which has ushered in fresh opportunities to engage and deal with people around the world through the web.
Webinars are long-ongoing methods that were even popular pre-pandemic. But the importance came into existence during the lockdown period with its increasing popularity. The huge scope for lead generation, relationship boost, networking, sales, and growth made webinars the newest trend amongst professionals and B2B segments.
To start with, the word ‘Webinar’ originated from a web-based seminar that caters to global audiences through live video conferencing medium. Webinar withholds multiple features to be the king in a video content segment. Webinars allow you to interact live in person with the people in the panel and discuss documents through screen sharing, real-time responses, Q&A sessions, etc. Also, it avails the opportunity to get an on-demand session for the ones who’ve missed out on any of it. These dynamic characteristics of webinars have made professional and educational life much easier. Right from educational purpose to onboarding and training discussion on daily things, everything can be done through webinars. Virtual Events platforms have also taken up the race and professionals are getting accustomed to it.
Webinars are the next big thing in today’s time. So, we came up with a checklist that can help webinar planners to get things sorted. Are you planning to host a webinar? Here’s a short yet detailed guide on the things to tick-off before you start organizing a webinar.
SET THE OBJECTIVE FIRST
For a smooth and seamless flow, set the tone of the webinar first. The main question here comes with the “why”. Get the motive of the webinar sorted, as in what will be the outcome from the webinar. Is lead generation your target for the webinar or you want to conduct it for the sake of awareness and want to educate people on some important topic etc. Setting the objective will give a clear direction on what you want from the webinar.
IDENTIFY YOUR TARGET AUDIENCE
This one’s a no-brainer. The content will be created according to the target audience. Hence, setting the target audience comes first. Identify the audience you intend to speak to and get started with it.
SELECT A TOPIC WITH STRONG CONTENT
Selecting a powerful and well-defined topic is very important for any webinar. A webinar with strong content back-up has the potential to win over multiple domains. The webinars where the topic seems to spill all over the place shows the lack of direction and ends up being a flop-show. Once you choose a topic, stick around it, and develop the content flow to remain as relevant as possible.
OBTAIN A WEBINAR SOFTWARE AND DO A TEST RUN
Fix a webinar software according to your needs and requirements based on your budget. Analyse and get the best software that meets your demand. Go for the premium software because the better the software, the better the features, and ultimately the quality speaks for itself. Take time, analyse the software in the market and obtain the best, which gives an optimal result.
Also, before you jump start the webinar, always do a test run. Check the settings on the device and software. Do a test run of the software to see if it’s running smoothly. Check the navigation and glitches, if any. In case you’re having trouble, get an appointment with your software provider’s customer support team to get the glitches and problems solved before the webinar.
PICK A MODERATOR
Select a moderator who can hold up the audience and generate interest among viewers by impacting them with their energy and vibe. Give them the context on the topic to prepare and brief on what will be the matter of the webinar so that he can conduct the entire session with ease.
SET THE DATE AND TIME, HAVE A PROMOTIONAL PLAN INCLUDING REMINDERS
Set a time and date that will be feasible for your global audience. Work on time zones to get a better engagement. Also, start a promotional plan to intimate people about the webinar. Send mails and friendly reminders before webinar along with promoting the session on social media pages and among the prospective clients.
AVAIL THE “CLICK TO REGISTER” LINK
Get a registration link to have a tentative idea of the number of attendees. The registration links help to get more registration and eventually more attendees to the webinar.
And it’s done, these simple steps and you’re good to go. Just tick mark the checklist and be assured that you have taken care of all the vital points while conducting a webinar. We at Virtualive understand how important a good and well-conducted webinar is for a brand to boost and we’re confident you’ll get benefitted from the article.
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